Discover a more insightful picture through the lens of Research & Design
In understanding people's needs comes design for a better quality of life.
Pivot Design Group is a user experience design and communication design studio dedicated to creating solutions for real world problems. As an organization, we thrive at the intersection of research and design. We apply our approach in the design of products, services, and experiences in Digital UX Design, Brand Design, and Service Design.
Known for our unique process — Informed Design — and for its success in creating a better quality of life for people within the Healthcare, Financial, and Not for Profit sectors, our Toronto based design group has been perfecting and refining our discipline since 1998.

Digital UX Design
We learn about people first. Understanding the humans in front of the product is critical to designing applications that work — and it brings about joy too.

Brand Design
Realizing all the tangible and non-tangible things that make your organization what it is and bring it to life with impact.

Service Design
Not every application is a product. Service experiences are customer journeys that can also be influenced by design.

Design Research

Web, Mobile & Software

Strategic Communication Design

Motion & Info Graphics

Decision Aids & Pathway Design

Campaigns & Social Media Strategy
A NEW PERSPECTIVE
Everyday we face a tsunami of information — making sense of it is critical. Informed Design transforms complexity into solutions.
Latest Work
LIKE WHAT YOU SEE? GOT A PROJECT?
Listening is a skill we pride ourselves on, so let’s meet for a chat. We’d love to hear from you and we can show you how Informed Design has worked for others too.











