Discover a more insightful picture through the lens of Research & Design

In understanding people's needs comes design for a better quality of life.

Pivot Design Group is a user experience design and communication design studio dedicated to creating solutions for real world problems. As an organization, we thrive at the intersection of research and design. We apply our approach in the design of products, services, and experiences in Digital UX Design, Brand Design, and Service Design.

Known for our unique process — Informed Design — and for its success in creating a better quality of life for people within the Healthcare, Financial, and Not for Profit sectors, our Toronto based design group has been perfecting and refining our discipline since 1998.

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Digital UX Design

We learn about people first. Understanding the humans in front of the product is critical to designing applications that work — and it brings about joy too.

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Brand Design

Realizing all the tangible and non-tangible things that make your organization what it is and bring it to life with impact.

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Service Design

Not every application is a product. Service experiences are customer journeys that can also be influenced by design.

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Design Research

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Web, Mobile & Software

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Strategic Communication Design

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Motion & Info Graphics

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Decision Aids & Pathway Design

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Campaigns & Social Media Strategy

A NEW PERSPECTIVE

Everyday we face a tsunami of information — making sense of it is critical. Informed Design transforms complexity into solutions.

Latest Work

Education + Institution

An Annual Report shows the value of Partnerships

An Annual Report shows the value of Partnerships
Apps + Software, Health

ViaTherapy – A tool to prescribe better stroke rehab care

ViaTherapy – A tool to prescribe better stroke rehab care
Health

XPRIZE: UX Strategy Leads Innovative Diagnostic App Creation

XPRIZE: UX Strategy Leads Innovative Diagnostic App Creation

LIKE WHAT YOU SEE? GOT A PROJECT?

Listening is a skill we pride ourselves on, so let’s meet for a chat. We’d love to hear from you and we can show you how Informed Design has worked for others too.