Anyone who spends time with the Pivot team will hear the term ‘Design Research’ a lot. So what is it? Pivot's design research process is guided by core principles that ensure responsible and effective design outcomes. To start, Design Research – driven by our curiosity – is at the root of every project. Before we can provide solutions, we need to learn about you. Learn about your audience. We need to understand your business objectives, brand values, long-term goals, pain points, sand other key aspects, so we can help you achieve these goals. We need to understand the audience’s perspectives, motivations, and the context in which they exist. By eliminating the guesswork and using data to inform our decisions, we drive business value and client success. We call this Informed Design.
Our design research practice is guided by core principles that ensure our approach is ethical, human-centered, and innovative. These principles shape our research process and help us deliver meaningful insights and solutions.
At PIVOT, we’ve been practicing UXD for over 25+ years. Through our Informed Design process, we combine systems thinking with user experience and design research to create valuable solutions that lead to rewarding interactions and service experiences with your brand.
We design exceptional user experiences by taking the time to understand real people in real-world scenarios. Before we think about aesthetics, we seek to understand the humans in front of a product. We ask you the right questions; questions that enable us to get a clear look at your audience and the contexts in which they interact with your product. Understanding users’ behaviours and motivations can make the critical difference between success and failure.
Creativity plays a crucial role in extending our thinking and fostering innovation in user experience design, allowing us to push boundaries and deliver unique solutions. We also recognize that individual taste and aesthetic sensibilities play a significant role in shaping user experience design decisions, ensuring that our solutions resonate on a personal level.
PIVOT translates research insights into digital products that delight users and provide a solid ROI for our clients. See how PIVOT can take you down the path to inspired design and quality design solutions realized through a user-centric approach with the ability to take your user experience to the next level.
We employ a wide range of methods, tools and techniques to understand and visualize how users experience a service, alongside all of the interconnected components and complexities that make up and impact the service delivery. This strategy allows us to uncover new insights and co-create superior service experiences.
The most fundamental difference between Service Design and UX Design is the nature of the design problem that we are trying to solve. A service is typically made up of many different touch points, such as a website or a mobile app. While UX Designers are typically tasked with solving problems that are confined to these individual touch points, Service Designers look at the entire end-to-end service experience. They focus on understanding and shaping how all touch points work together, and what a user is thinking, feeling, and experiencing at each stage of the journey. Service designers don’t just consider the perspective of the end user, but also those responsible for delivering the service.
Making is a core part of our collaborative and innovative service design process, enabling teams to prototype, test, and refine ideas together for more human-centered and impactful solutions.
Digital experiences and services must be backed by brands that people recognize, love, and — most importantly — trust. PIVOT’s Informed Design process ensures the visual representation of your brand instills trust and aligns with your organizational goals, while accurately reflecting your brand’s positioning. We offer comprehensive branding packages that include logo design, branding elements, and cohesive visual identity components to help new or rebranding businesses establish a professional image.
A brand is not a logo. Your brand exists beyond any visual or communication vehicle. It is both a tangible and emotional experience that encompasses a broader perception of your brand as a whole. A brand is what people think of you.
We leverage a user-centered approach to brand experience design that combines elements of design research, user experience (UX), customer experience (CX), and brand identity design all in one. The creation of new branding elements is guided by a professional process to ensure your business launches effectively and builds a strong foundation. Instead of jumping to assumptions about what a brand should be, we prioritize an understanding of real people and how they perceive you. This is the key to creating meaningful connections, cultivating trust and long-term customer relationships, and inspiring people who positively experience your Brand to tell their story to others. Our commitment to great design is rooted in research and focused on making a positive impact on users and communities.
Digital experiences and services must be backed by brands that people recognize, love, and — most importantly — trust. PIVOT’s Informed Design process ensures the visual representation of your brand instills trust and aligns with your organizational goals, while accurately reflecting your brand’s positioning. We offer comprehensive branding and media packages that include logo design, branding and media elements, and cohesive visual identity components to help new or rebranding businesses establish a professional image.
We design exceptional user experiences by taking the time to understand real people in real-world scenarios. Before we think about aesthetics, we seek to understand the humans in front of a product. We ask you the right questions; questions that enable us to get a clear look at your audience and the contexts in which they interact with your product. Understanding users’ behaviours and motivations can make the critical difference between success and failure.
Creativity plays a crucial role in extending our thinking and fostering innovation in user experience design, allowing us to push boundaries and deliver unique solutions. We also recognize that individual taste and aesthetic sensibilities play a significant role in shaping user experience design decisions, ensuring that our solutions resonate on a personal level.
PIVOT translates research insights into digital products that delight users and provide a solid ROI for our clients. See how PIVOT can take you down the path to inspired design and quality design solutions realized through a user-centric approach with the ability to take your user experience to the next level.
The most fundamental difference between Service Design and UX Design is the nature of the design problem that we are trying to solve. A service is typically made up of many different touch points, such as a website or a mobile app. While UX Designers are typically tasked with solving problems that are confined to these individual touch points, Service Designers look at the entire end-to-end service experience. They focus on understanding and shaping how all touch points work together, and what a user is thinking, feeling, and experiencing at each stage of the journey. Service designers don’t just consider the perspective of the end user, but also those responsible for delivering the service.
Making is a core part of our collaborative and innovative service design process, enabling teams to prototype, test, and refine ideas together for more human-centered and impactful solutions.
A brand is not a logo. Your brand exists beyond any visual or communication vehicle. It is both a tangible and emotional experience that encompasses a broader perception of your brand as a whole. A brand is what people think of you.
We leverage a user-centered approach to brand experience design that combines elements of design research, user experience (UX), customer experience (CX), and brand identity design all in one. The creation of new branding elements is guided by a professional process to ensure your business launches effectively and builds a strong foundation. Instead of jumping to assumptions about what a brand should be, we prioritize an understanding of real people and how they perceive you. This is the key to creating meaningful connections, cultivating trust and long-term customer relationships, and inspiring people who positively experience your Brand to tell their story to others. Our commitment to great design is rooted in research and focused on making a positive impact on users and communities.
Digital experiences and services must be backed by brands that people recognize, love, and — most importantly — trust. PIVOT’s Informed Design process ensures the visual representation of your brand instills trust and aligns with your organizational goals, while accurately reflecting your brand’s positioning. We offer comprehensive branding and media packages that include logo design, branding and media elements, and cohesive visual identity components to help new or rebranding businesses establish a professional image.