We find out what people really need. Then we design for that.
A Toronto-based experience and service design studio, we combine research, strategy, and design to help organizations build digital products and services that actually work for the people using them.
Client challenges we’ve helped solve
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The Informed Design approach
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Research
We start by learning about your users, your organization, and the gaps between the two. Through interviews, observation, and structured worksessions, we build a picture of what's actually happening, not what everyone thinks is happening.
Design
Armed with evidence, we identify the problems worth solving. Then we prototype, test with real people, and iterate until the solution is right and adds value.
Build & launch
We build. We launch. And we stay close to make sure it lands the way it was designed to.
Who we are
Pivot has been helping organizations add value and tackle design challenges since 1998. We're a small studio boasting a seasoned cadre of design pros – the people you meet in the pitch are the people who do the work – fervently dedicated to doing important work. Our practice is rooted in research and human-centred design, with a focus on healthcare. We're not generalists who dabble in healthcare. Healthcare is where we do our best work.
Have a complex challenge on your plate?
Let's talk. We've been solving them for 25 years.