All of our projects are rooted in Design Research. We want to learn as much as we can about you and your audience — business objectives, brand values, long-term goals, and pain points; as well as your audience’s perspectives, motivations, and contexts. This deep dive provides us with a rich understanding that takes the guesswork out of design and results in more targeted solutions that satisfy the needs of your users and grow your business value. Through this transformative process we call Informed Design, we partner with you and your audience, working together to co-design engaging experiences and services.
At PIVOT, we've been practicing UXD for over 20 years. Through our Informed Design process, we combine systems thinking with user experience and design research to create valuable solutions that lead to rewarding interactions and service experiences with your brand.
We design exceptional user experiences by taking the time to understand real people in real-world scenarios. Before we think about aesthetics, we seek to understand the humans in front of a product. We ask you the right questions; questions that enable us to get a clear look at your audience and the contexts in which they interact with your product. Understanding users’ behaviours and motivations can make the critical difference between success and failure.
Pivot translates research insights into digital products that delight users and provide a solid ROI for our clients. See how Pivot can take you down the path to inspired design and quality design solutions realized through a user-centric approach with the ability to take your user experience to the next level.
We employ a wide range of methods, tools and techniques to understand and visualize how users experience a service, alongside all of the interconnected components and complexities that make up and impact the service delivery. This strategy allows us to uncover new insights and co-create superior service experiences.
The most fundamental difference between Service Design and UX Design is the nature of the design problem that we are trying to solve. A service is typically made up of many different touch points, such as a website or a mobile app. While UX Designers are typically tasked with solving problems that are confined to these individual touch points, Service Designers look at the entire end-to-end service experience. They focus on understanding and shaping how all touch points work together, and what a user is thinking, feeling, and experiencing at each stage of the journey. Service designers don’t just consider the perspective of the end user, but also those responsible for delivering the service.
Digital experiences and services must be backed by brands that people recognize, love, and — most importantly — trust. PIVOT’s Informed Design process ensures the visual representation of your brand instills trust and aligns with your organizational goals, while accurately reflecting your brand's positioning.
A brand is not a logo. Your brand exists beyond any visual or communication vehicle. It is both a tangible and emotional experience that encompasses a broader perception of your brand as a whole. A brand is what people think of you.
We leverage a user-centered approach to brand experience design that combines elements of design research, user experience (UX), customer experience (CX), and brand identity design all in one. Instead of jumping to assumptions about what a brand should be, we prioritize an understanding of real people and how they perceive you. This is the key to creating meaningful connections, cultivating trust and long-term customer relationships, and inspiring people who positively experience your Brand to tell their story to others.
We design exceptional user experiences by taking the time to understand real people in real-world scenarios. Before we think about aesthetics, we seek to understand the humans in front of a product. We ask you the right questions; questions that enable us to get a clear look at your audience and the contexts in which they interact with your product. Understanding users’ behaviours and motivations can make the critical difference between success and failure.
Pivot translates research insights into digital products that delight users and provide a solid ROI for our clients. See how Pivot can take you down the path to inspired design and quality design solutions realized through a user-centric approach with the ability to take your user experience to the next level.
The most fundamental difference between Service Design and UX Design is the nature of the design problem that we are trying to solve. A service is typically made up of many different touch points, such as a website or a mobile app. While UX Designers are typically tasked with solving problems that are confined to these individual touch points, Service Designers look at the entire end-to-end service experience. They focus on understanding and shaping how all touch points work together, and what a user is thinking, feeling, and experiencing at each stage of the journey. Service designers don’t just consider the perspective of the end user, but also those responsible for delivering the service.
A brand is not a logo. Your brand exists beyond any visual or communication vehicle. It is both a tangible and emotional experience that encompasses a broader perception of your brand as a whole. A brand is what people think of you.
We leverage a user-centered approach to brand experience design that combines elements of design research, user experience (UX), customer experience (CX), and brand identity design all in one. Instead of jumping to assumptions about what a brand should be, we prioritize an understanding of real people and how they perceive you. This is the key to creating meaningful connections, cultivating trust and long-term customer relationships, and inspiring people who positively experience your Brand to tell their story to others.