Engaging our partners and collaborators in the experience of design.
Pivot Design Group is one of Toronto’s leading strategic experience design and communications studios. We specialize in design research, experience design and strategic visual design, creating quality solutions for our clients. Since we were founded 25 years ago, our studio has evolved its own distinctive experience design brand, balancing creativity, critical analysis and intuitive thinking through the lens of research and design.
Over its history, PIVOT has successfully concluded more than 2,500 projects with innovative design solutions for over 350 clients in government and businesses in Canada’s private sector.
Opened as Pivot DesignCommunications, Inc.Primary business: print design,marketing and early web design
Growth throughdigital web services
New focus on designresearch and user-centred design
Transitioned to aUser ExperienceDesign (UXD) studio
Informed Designmethod adopted
Service Design asnew offering
Launched ArcTrn GroupData Visualisation studio
DesignMeets pivots to virtual eventsduring the pandemic
DesignEvidence™digital platform development begins
Life-Centred Design becomes a guiding philosophy
36 DesignMeets events to date!
We take a highly collaborative, multidisciplinary approach to all our client projects. Our designer team is involved in every aspect of the project, bringing the benefit of a fresh, “outside-in” perspective to the discussion, where we act as a filter for the analysis and learnings.
I like to collect technology artifacts to understand the story behind why it fits into peoples lives and how it changes the way we live and work. Also, I wear rose-coloured glasses.
My favourite thing about User Experience Design is... its remarkable ability to influence human behaviour.
My favourite thing about User Experience Design is... that you're always learning. The process enables a taste of new perspectives which, when savoured, can be a crazy, fulfilling thing.
In my opinion, Design is... dangerous. So do it well.
My favourite thing about User Experience Design is... that it makes things simple but significant.
In my opinion Design is... at the very least, a tool that shapes and informs the world around us. Good design brings beauty and order into our lives, and great design can bring surprise and joy!
I am... a designer by day and an acrylic painter by night.
I have a thousand unfinished projects.
You had me at "View Source". My favourite thing about User Experience Design is... you.
But you can call me Cassie. In my opinion, Design is... a creative way to share your vision with the world. Also, I love puns. Specifically food puns.
Pivot listened and understood the needs of all our stakeholders — clinicians and decision makers. They were responsive, efficient and timely which ensured our project was completed on time and resulted in an online clinical tool that is being used nationally!”
This Pivot initiative is a thought leadership event platform for diverse design professionals looking to share experiences, express points of view and explore new avenues for design solutions to improve the quality of our everyday life.
Leveraging the emerging discipline of data visualization, ARCTRN harnesses data to empower participation in and understanding of data. We apply a user-centred approach to the process of uncovering the human stories and actionable insights inherent in data.