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Engaging our partners and collaborators in the experience of design.

Our Studio

Pivot Design Group is one of Toronto’s leading strategic experience design and communications studios. We specialize in design research, experience design and strategic visual design, creating quality solutions for our clients. Since we were founded 25 years ago, our studio has evolved its own distinctive experience design brand, balancing creativity, critical analysis and intuitive thinking through the lens of research and design.

Over its history, PIVOT has successfully concluded more than 2,500 projects with innovative design solutions for over 350 clients in government and businesses in Canada’s private sector.


Opened as Pivot Design
Communications, Inc.
Primary business: print design,
marketing and early web design


Growth through
digital web services


New focus on design
research and user-
centred design


Transitioned to a
User Experience
Design (UXD) studio



Informed Design
method adopted


Focus on


Service Design as
new offering


Launched ArcTrn Group
Data Visualisation studio

DesignMeets pivots 
to virtual events
during the pandemic


digital platform 
development begins


Design becomes a 
guiding philosophy

36 DesignMeets 
events to date!

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Our Team

We take a highly collaborative, multidisciplinary approach to all our client projects. Our designer team is involved in every aspect of the project, bringing the benefit of a fresh, “outside-in” perspective to the discussion, where we act as a filter for the analysis and learnings.

Ian Chalmers, RGD

Principal & Creative Director

I like to collect technology artifacts to understand the story behind why it fits into peoples lives and how it changes the way we live and work. Also, I wear rose-coloured glasses.

Torey Taferner

Client Relations Director

My favourite thing about User Experience Design is... its remarkable ability to influence human behaviour.

Iffat Jokhio, RGD

Experience Designer & Researcher

My favourite thing about User Experience Design is... that you're always learning. The process enables a taste of new perspectives which, when savoured, can be a crazy, fulfilling thing.

Kate Caldwell

User Experience Researcher

In my opinion, Design is... dangerous. So do it well.

Rob Tait

Brand & Content Strategist

My favourite thing about User Experience Design is... that it makes things simple but significant.

Brenda Little, RGD

Experience Designer

In my opinion Design is... at the very least, a tool that shapes and informs the world around us. Good design brings beauty and order into our lives, and great design can bring surprise and joy!

Lauren Levy

Experience Designer

I am... a designer by day and an acrylic painter by night.

Dave Brennan

Experience Designer & Developer

I have a thousand unfinished projects.

Melvyn Loa


You had me at "View Source". My favourite thing about User Experience Design is... you.

Cassandra Gonzales

Visual Designer

But you can call me Cassie. In my opinion, Design is... a creative way to share your vision with the world. Also, I love puns. Specifically food puns.

Pivot listened and understood the needs of all our stakeholders — clinicians and decision makers. They were responsive, efficient and timely which ensured our project was completed on time and resulted in an online clinical tool that is being used nationally!”

CKD Clinical Pathway Working Group

The Company We Keep


Bringing the community together to empower and enhance the influence of design.

This Pivot initiative is a thought leadership event platform for diverse design professionals looking to share experiences, express points of view and explore new avenues for design solutions to improve the quality of our everyday life. 

Imagining Tomorrow: Exploring the intersection of science fiction and design
May 22, 2024, 1:00-2:00 PM EST
Guest Speakers:
  • Julian Bleecker: Founder, Near Future Laboratory
Learn More

ARCTRN translates data into meaningful, actionable stories.

Leveraging the emerging discipline of data visualization, ARCTRN harnesses data to empower participation in and understanding of data. We apply a user-centred approach to the process of uncovering the human stories and actionable insights inherent in data.