Our signature method has been specially devised to sift, translate, and distil information, away from the complex to the simple and straightforward — to make a measurable impact.

Informed Design empowers a different look at whole systems… We engage users and stakeholders as worthy participants of the design process.

Pivot Design Group is a leading Toronto boutique strategic design and communications agency. We specialize in service design, user experience design (UXD) and communication design and we are dedicated to creating real solutions for our clients. Since our founding more than 20 years ago, Pivot has focused its business on strategic design—living and thriving at the crossroads of research and design.

In the design marketplace, Pivot is known for Informed Design—our signature process—and its record of success in delivering results for improving the health and well-being of people, services and organizations. We have been developing and perfecting this discipline since 1998.

With every project, we bring our collaborative approach to the design of products, services and experiences in Digital UX Design, Brand Design, Service Design, Campaign & Digital Marketing Design and Knowledge Translation.

In the world of healthcare, for example, the ecosystem could involve these users...

We understand that “users” can be people from all layers of the ecosystem. So we seek to understand their experiences in order to make better recommendations and improve the the health and well-being of people.

Through our many long-standing client relationships, we've successfully applied Informed Design thinking to good effect with solid results for our clients.

2203
# OF PROJECTS
305
# OF CLIENTS
4.5
AVG. CLIENT RELATIONSHIP (YEARS)
20
YEARS IN BUSINESS

At PIVOT we pride ourselves on being able to understand people in the real world. The integrity and quality of our work is important to us, as is the quality of our relationship with you, our clients. Here’s how we do it…

WE RESEARCH
WE LISTEN
WE OBSERVE
WE DISCUSS
WE CO-DESIGN
WE IMAGINE
WE TEST, AND TEST, AND TEST
WE TRANSLATE RESEARCH
WE DEFINE THE POSSIBILITIES
WE VISUALISE THE LEARNINGS
WE HELP YOU EVOLVE
WE CONTINUOUSLY LEARN

A NEW APPROACH

Making sense of all of today’s information — can be challenging. PIVOT’s Informed Design transforms the complex into the simple and straightforward, the building blocks of design solutions.

PIVOT’s senior team are accredited members of Canada’s Association of Registered Graphic Designers (RGD). They have gone through a rigorous certification process which testifies to their education, knowledge, training and experience in graphic design and their ability to practise in the profession and meet the high standard of competence specified by the RGD and its Examination Board.

Working with  an RGD means you can be sure that you are dealing with qualified, experienced professionals who are adept, knowledgeable and skilled , practitioners who are passionate about design.

Find out more: Why Hire an RGD