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Acting on design principles that define us

Our signature design approach is built on three distinct principles–User-centred Design, the guiding philosophy that our design practice lives by; Informed Design, PIVOT’s strategic methodology that we apply to each of our projects; and Design Evidence, the definitive record of insightful user research and project design.

User-centred Design

UCD is the foundation of our approach and design practice philosophy. It’s the well-established iterative process for building user empathy, guiding analysis and tracking collaboration to cataloguing the overall experience. It shapes our Informed Design and gives us a full understanding of users and their personal experiences.

More on the origins of UX

Informed Design

Informed Design is our human-centred methodology for creating exceptional design solutions, for our clients, their users and customers. Rooted in Design Thinking, Informed Design focuses on design research, social content and the environmental factors shaping our daily life. It is our multidisciplinary, collaborative method for understanding the total user experience.

Design Evidence

Design Evidence is the case we build.

It’s a synthesis of user research data and knowledge that’s assembled in each project. A definitive and thoughtful guide to our creative thinking, ideation and building co-design outcomes. It’s the detailed project log and precise roadmap that guides us through every successive stage in the creative process.

See Design Evidence in action

Circularity in Informed Design

Circularity and Informed Design powers the growth of the circular economy by maximizing the longevity and value of resources. Unlike the traditional “take-make-waste” linear economy, the circular economy is perpetually regenerative. Through circularity, we track, measure, iterate and improve — a circular system where waste is “designed out” by Informed Design.

More on Circularity in Design


Knowing people as users in all their facets – their intricacies, motivations, behaviours, backgrounds and cultures


Acknowledging influences and situations around people affecting interactions with products, services and experiences


Recognizing totality of user experiences and role of organizations in play around products and services


Understanding the impact of nature in motivating creativity of people designing products, services and experiences of users

Diagnosing patients without a doctor is the stuff of science fiction. Pivot’s wealth of expertise in design research, user experience, and interaction design helped us achieve the impossible. Their informed design approach and creativity helped us translate medical diagnostic algorithms into meaningful user experiences.”

— Medical Director, Cloud DX