Yesterday, The Toronto Star released a newspaper that utilizes augmented reality to provide their readers with additional digital experiences, such as extra photos, audio, and video.

The interactive edition of the paper was made possible through a partnership between The Toronto Star and Nissan Canada, and a smartphone app called Layar.

The Layar app works by scanning the newspaper at designated areas (indicated with a smartphone icon). When the user hovers over the designated image, they will see additional photos, animations, video, hear audio, and more on their smartphone.

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Did you experience The Toronto Star yesterday? What do you think about the introduction of augmented reality into print? Comment below.

 

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