Yesterday, The Toronto Star released a newspaper that utilizes augmented reality to provide their readers with additional digital experiences, such as extra photos, audio, and video.
The interactive edition of the paper was made possible through a partnership between The Toronto Star and Nissan Canada, and a smartphone app called Layar.
The Layar app works by scanning the newspaper at designated areas (indicated with a smartphone icon). When the user hovers over the designated image, they will see additional photos, animations, video, hear audio, and more on their smartphone.
Did you experience The Toronto Star yesterday? What do you think about the introduction of augmented reality into print? Comment below.