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If you haven’t already seen the new team Canada brand, we urge you to check it out!

Using the colours of the Olympic rings and an extrapolation of the geometric lines of the maple leaf the design team at Ben Hulse Design has managed to make a vibrant and moving identity for Team Canada.

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All at once artistic and refined, the identity really does embody the history, culture and Canadian spirit that we each imagine and know about this country. We can only imagine the impact of this redesign on our athletes at the next games.

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See the behind the scenes design video and more Team Canada art here.

Go Canada Go, and Happy Canada Day everyone!

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