Strategic Design Solutions for Healthcare.

Pivot Design Group is a leading Toronto strategic design and communications studio.

Our consultants specialize in design research, user experience design and strategic visual design, creating innovative solutions for a diverse range of clients in Canada’s healthcare industry. Founded in 1998, Pivot has offered our unique brand of strategic design for 20+ years and successfully completed more than 2,000 projects. We provide a unique balance between creativity, critical analysis and intuitive thinking viewed through the lens of research and design.


Pivot is known for our signature Informed Design strategic process that delivers consistently exceptional results for enhancing the health and well-being of people and organizations. Informed Design is the highly co-creative, research-driven activity that we apply to all of our projects, which places real users at the centre of our insights into real world experiences.

Through this highly collaborative, multidisciplinary process, the studio builds its Design Evidence™ platform, a comprehensive knowledge base and definitive source document used for designing and delivering creative solutions for end-users.

With Pivot’s Informed Design approach, we have one clear goal in mind: to understand the needs and motivations of users, empowering clients to expand their products and services and enhance user experience. We do this with our proven three-phase user-centred approach: Discover + Design + Deliver.



Pivot looks at real people and their contexts, cultures and marketplaces — allowing our consultants to uncover new insights into lived experiences.

Design research

Design Research

Learning about people first. Understanding the humans in front of the product is critical to designing applications that work and bring satisfaction.

UX Design-3

User Experience Design

Translating research insights into digital products that delight users and provide a solid ROI for our clients.

Service Design

Service Design

Improving service experiences through design. By applying our user-centred approach to investigating how customers interact with organizations, we identify areas of opportunity to evolve the customer journey.

Prototyping & Testing

Prototyping & Testing

Giving client ideas and existing products a running start. By sketching, evolving, creating, testing and iterating ideas, we challenge assumptions and take them to the next level.

Knowledge Translation-2

Knowledge Translation

Creating content, including information visualization, video and motion, that’s relevant and informative. These tools make it easier for patients and caregivers to engage with and understand complex information and processes.

Brand Design

Brand Design

Realizing all the tangible and non-tangible elements that make your organization what it is and bringing it to life with impact.


We take a collaborative, multidisciplinary approach to all of our client projects. Our designer consultants are involved in every aspect of the project, research, design, and presentation, bringing the benefit of an “outside-in” perspective, where the designer acts as a filter for the analysis and learnings.

Our Discovery process ensures we are answering the right questions and delivering the best product. We have worked in a number of therapeutic areas over the past 20+ years, including:

  • ALS
  • Athletic Therapy
  • Breast Cancer
  • Cardiovascular Disease
  • Chronic Kidney Disease
  • Chronic Pain
  • General Diagnostics
  • Digestive Health Management
  • Human Microbiome
  • Hypertension
  • Infertility
  • Pediatric Cancer Pain Management
  • Pediatric Diabetes
  • Perinatal & Antenatal Mental Health
  • Post-Stroke Rehabilitation
  • Sitting Disease
  • Smoking Cessation
  • Traumatic Brain Injury



Pivot has successfully executed over 2,000 projects and provided innovative design solutions to more than 300 clients in Canada’s healthcare sector.


To ensure a successful result for every project, Pivot assembles a specialized custom team, carefully selected to meet your specific needs. Individual team members offer specialized expertise in service design, brand strategy, design research, brand design, user experience design, visual design, web development, and ongoing project management.

Ian Chalmers

Founder and Creative Director

David Brennan

UX Designer & Developer

Kate Caldwell

UX Researcher

Lauren Levy

UX & Visual Designer

Brenda Little

UX & Visual Designer

Iffat Jokhio

UX & Service Designer

Torey Taferner

Client Relations Director


We’d love to get to know you and tell you more about what Informed Design can do for you.

416-203-1660 Toronto Office
1-855-200-1660 Toll-free
Contact our Client Relations Director: torey@pivotdesigngroup.com