Strategic Design Solutions for Healthcare.
Pivot Design Group is a leading Toronto strategic design and communications studio.
Our consultants specialize in design research, user experience design and strategic visual design, creating innovative solutions for a diverse range of clients in Canada’s healthcare industry. Founded in 1998, Pivot has offered our unique brand of strategic design for 20+ years and successfully completed more than 2,000 projects. We provide a unique balance between creativity, critical analysis and intuitive thinking viewed through the lens of research and design.
DESIGN APPROACH
Pivot is known for our signature Informed Design strategic process that delivers consistently exceptional results for enhancing the health and well-being of people and organizations. Informed Design is the highly co-creative, research-driven activity that we apply to all of our projects, which places real users at the centre of our insights into real world experiences.
Through this highly collaborative, multidisciplinary process, the studio builds its Design Evidence™ platform, a comprehensive knowledge base and definitive source document used for designing and delivering creative solutions for end-users.
With Pivot’s Informed Design approach, we have one clear goal in mind: to understand the needs and motivations of users, empowering clients to expand their products and services and enhance user experience. We do this with our proven three-phase user-centred approach: Discover + Design + Deliver.
WHAT OUR CLIENTS SAY ABOUT US
CREATIVE SERVICES
Pivot looks at real people and their contexts, cultures and marketplaces — allowing our consultants to uncover new insights into lived experiences.
Design Research
Learning about people first. Understanding the humans in front of the product is critical to designing applications that work and bring satisfaction.
User Experience Design
Translating research insights into digital products that delight users and provide a solid ROI for our clients.
Service Design
Improving service experiences through design. By applying our user-centred approach to investigating how customers interact with organizations, we identify areas of opportunity to evolve the customer journey.
Prototyping & Testing
Giving client ideas and existing products a running start. By sketching, evolving, creating, testing and iterating ideas, we challenge assumptions and take them to the next level.
Knowledge Translation
Creating content, including information visualization, video and motion, that’s relevant and informative. These tools make it easier for patients and caregivers to engage with and understand complex information and processes.
Brand Design
Realizing all the tangible and non-tangible elements that make your organization what it is and bringing it to life with impact.
PROJECTS
We take a collaborative, multidisciplinary approach to all of our client projects. Our designer consultants are involved in every aspect of the project, research, design, and presentation, bringing the benefit of an “outside-in” perspective, where the designer acts as a filter for the analysis and learnings.
Our Discovery process ensures we are answering the right questions and delivering the best product. We have worked in a number of therapeutic areas over the past 20+ years, including:
- ALS
- Athletic Therapy
- Breast Cancer
- Cardiovascular Disease
- Chronic Kidney Disease
- Chronic Pain
- General Diagnostics
- Digestive Health Management
- Human Microbiome
- Hypertension
- Infertility
- Pediatric Cancer Pain Management
- Pediatric Diabetes
- Perinatal & Antenatal Mental Health
- Post-Stroke Rehabilitation
- Sitting Disease
- Smoking Cessation
- Traumatic Brain Injury
CASE STUDIES
A Virtual Intervention Network to Treat Maternal Mental Illness
A large percentage of Canada’s population is affected by postpartum depression and anxiety, however, there are still a variety of barriers to receiving care. Pivot worked with experts in women’s mental health to develop a digital pathway that could assess symptoms and provide the appropriate treatments and resources depending on the individual’s needs.
Journey Maps Discover Real User Needs to Empower Change
ALS is a disease that affects nerve cells in the brain and spinal cord. ALS is fatal and its non-linear symptom progression is very difficult to predict making it so hard for people living with ALS and for their caregivers and providers to manage the disease.
ALS Canada came to Pivot to determine how best to provide people living with ALS with the right information at the right time. Learn about Pivot’s Service Design and Journey Mapping approach to this project and how we presented visual research findings and outcomes in a way that helped ALS Canada achieve a global platform to speak about our Informed Design process…
UX Strategy Leads Innovative Diagnostic App Creation
The Qualcomm Tricorder XPRIZE is an international competition where participants are selected to create an innovative consumer technology and user-friendly mobile app that can diagnose up to 16 different medical conditions without a physician, and continually monitor five key vital signs for 72 hours.
With the help of the team’s medical director, Pivot developed research-based algorithms for diagnosing each condition and a simple, personable user interface to guide users through the diagnostic process.
OUR CLIENTS IN HEALTHCARE
Pivot has successfully executed over 2,000 projects and provided innovative design solutions to more than 300 clients in Canada’s healthcare sector.
MEET OUR SENIOR TEAM
To ensure a successful result for every project, Pivot assembles a specialized custom team, carefully selected to meet your specific needs. Individual team members offer specialized expertise in service design, brand strategy, design research, brand design, user experience design, visual design, web development, and ongoing project management.
Ian Chalmers
Founder and Creative Director
David Brennan
UX Designer & Developer
Kate Caldwell
UX Researcher
Lauren Levy
UX & Visual Designer
Brenda Little
UX & Visual Designer
Iffat Jokhio
UX & Service Designer
Torey Taferner
Client Relations Director
LIKE WHAT YOU SEE?
We’d love to get to know you and tell you more about what Informed Design can do for you.
416-203-1660 Toronto Office
1-855-200-1660 Toll-free
Contact our Client Relations Director: torey@pivotdesigngroup.com