Finally! A handheld debit machine that orients the user with accurate, easy to understand instructions on how to swipe your f’n debit card.

The years of confusion and multiple swipes to get your card facing the right way is the result of a poorly designed illustration made to fit in the tiny space above the slot of the debit machine. Imagine my elation last night, when I went to pay for my Americano and I actually understood which way my card should face.

Barista at Starbucks, little do you know it but, by adding those three simple words “stripe facing barista” you used language that was relevant to my context of use and you made my payment experience Joyful.

I get it now. Thanks, barista!


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