There is something really special about being able to use a few moving pencil strokes to depict a complex and abstract idea. For example, the defence responses that might manifest as a product of complex trauma — fear, anger, and frustration, are shown in the OAITH animation through a couple of colourful moving strokes — with careful consideration that has gone into the stroke weight, the style and texture of the stroke (in this case, wispy and hand drawn), and the actual movement.. the colourful lines shown emanating out of the the “X” in the words "complex trauma", subsequently being “absorbed” into the silhouette. It’s a level of understanding for the audience that (hopefully) goes a little further than a still image, and certainly text. Ultimately, it goes beyond the delivery of information to evoke an empathetic response.
Science Made Simple
Our work with the Canadian Digestive Health Foundation on the "Introducing the Human Gut Microbiome" series demonstrates our ability to make scientific concepts relatable and engaging. The use of characters — good bacteria "superheroes", help to explain the vital role of the gut microbiome in maintaining health, encouraging viewers to make informed decisions about their digestive wellness.