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Pivot Etc.

Reflecting on 25 years: CDHF Microbiome Educational Video Series

March 25, 2024 3 minute read

Pivot takes a look back at 12 very special projects to mark 25 years serving their clients

Nearly a decade ago, in 2014, the Canadian Digestive Health Foundation (CDHF) approached PIVOT with emerging research on the human gut microbiome and the effect it can have on one's overall health.

The CDHF was well positioned as a governing body within the digestive health community to disseminate this relatively new information to the Canadian public and beyond. They were hoping to do the following:

  • To provide a general introduction to the microbiome
  • To serve as a resource for the public, healthcare practitioners, media and government
  • To establish the CDHF as a leader in the area of human gut microbiome

With whimsical illustrations, the concept of “your microbiome as your superheroes” was born. PIVOT’s approach to storytelling included: research, script-writing, storyboarding, illustration, sourcing voice over, and overall concept creation for these compelling and user-friendly videos.

We had a lot of fun working on this series — which we believe shows through the positive and engaging energy of the eleven videos produced by PIVOT. The series, which was created in both English and French, has a combined 270K+ views on YouTube to date!