Reflecting on 25 years: CDHF Microbiome Educational Video Series

Nearly a decade ago, in 2014, the Canadian Digestive Health Foundation (CDHF) approached PIVOT with emerging research on the human gut microbiome and the effect it can have on one’s overall health.

The CDHF was well positioned as a governing body within the digestive health community, with direct connections to scientists, gastroenterology experts, and other health care professionals, to disseminate this relatively new information to the Canadian public and beyond. They were hoping to do the following:

As part of their mission, the CDHF is committed to providing trusted, accessible resources to Canadians to improve quality of life for those affected by digestive health issues.

• To provide a general introduction to the microbiome
• To serve as a resource for the public, healthcare practitioners, media and government
• To establish the CDHF as a leader in the area of human gut microbiome
• To develop programs and resources, including articles, animations, and infographics, to support digestive health education

With whimsical illustrations, the concept of “your microbiome as your superheroes” was born. PIVOT’s approach to storytelling included: research, script-writing, storyboarding, illustration, sourcing voice over, and overall concept creation for these compelling and user-friendly videos.

We had a lot of fun working on this series — which we believe shows through the positive and engaging energy of the eleven videos produced by PIVOT. The series, which was developed in collaboration with leading scientists and health care professionals, was created in both English and French, and has a combined 270K+ views on YouTube to date! These accessible resources are available to Canadians and are part of the CDHF's ongoing mission to improve quality of life for those affected by digestive health issues.