Oxford Properties Group manages office buildings globally. In 2015, Summerhill Group (a sustainability consulting firm) was brought in to help engage their Oxford's building occupants in a recycling program. They turned to us to design an experiential campaign that included an iPad game and an on-site kiosk.
Summerhill wanted to better educate building occupants about what could and could not be recycled in a fun and engaging manner. So we began by conducting a material audit to look at existing recycling related communication collateral. We determined that an iPad game would target these goals, so we completed a quick landscape review to gather our frames of reference.
Building upon our research, we defined a game play and scoring mechanism. The game’s objective is simple: players have to sort through garbage and drag recyclable items into the recycling bin. Collaborating with key team members at Summerhill, we came up with a fun visual style and overall colour scheme. With the visuals in place, we perfected the interactions of the game to maximize the user experience.