The final brand identity satisfied the original goals of creating a name and identity with equal meaning in both French and English and representing the core values of the new union: unity and solidarity, strength and determination, and a modern, forward-looking perspective. The name "Unifor," blending 'unis' (united) and 'fort' (strong) in French, reflects the union's core values in both languages. Identity guidelines and standards were developed to ensure proper and consistent use of the identity across 300,000 Canadian members coast-to-coast.
Naming and branding this project represents one part of a much larger endeavor. The two unions officially came together at a convention on Labour Day weekend in 2013, followed by PIVOT's rollout of a whole suite of materials and communications, including a national website and local micro-sites.