Last month we had the pleasure of working once again with the inspiring Dominique Scheffel Dunand, Director at UofT’s McLuhan Program in Culture and Technology. Together we co-created an article about Marshall McLuhan as the Master of PR for a German publication called Communication Director, a magazine for corporate communications and public relations.

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Marshall McLuhan’s influence on media and communication theory is legendary. But what are the implications of his work for public relations as practised today?



The article has been published to an audience all over Europe, and we’ve got it here for you to download.

Let us know what you think!

UPDATE: (More pictures of the article in the actual publication that we just received in the mail)

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