Informed Design empowers a different look at whole systems.

Time and again our clients have exclaimed, “Oh wow, I didn’t know you could do that!” This comes from our unique perspective on design.

We spend the time to learn about you and your users. We create space for learning and critical thinking. We look at the big picture and we look at the minutiae too. We ask the right questions of the right people. Then we bring it all together so that no deliverable is unimaginable.

With design made more powerful through research, the Informed Design approach equips us with the ability to take you from problem to learnings to solution. And from concept to understanding to a successful reality.

The Informed Design Process



Explore - Observe - Learn - Understand - Define

We let tangible and real needs inform the design. With this grounded insight, rather than with assumptions, we can interpret the data and then translate the findings into usable design information — we call this Design Evidence™.



Translate - Create - Iterate - Validate

Time to incubate. Time to brainstorm. Time to dream. Time to ideate viable solutions. Concepts are tested with actual users so that we are constantly learning and gathering useful feedback to strengthen the design strategy.



Launch - Evolve

At last we activate. Whether digital UX design, brand design, or service design the Informed Design process helps make meaningful impact.

Design Evidence™ is the key driver for success.

With a scientific, design research approach, all of the Discovery outcomes come together to form what we call Design Evidence™. This evidence is used to help the design team make informed decisions about the outcomes in the Activation phase.

Ultimately, It brings us all — clients, designers, and audiences — closer to more meaningful outcomes.

Like what you see taking shape? Give us a shout and we can chat more.


Browse through our award-winning projects. See examples of how — by harnessing empathy — we build Design Evidence™.