We’re living in the time of coronavirus. This pandemic will be remembered as the seismic global event of our time that changed our thinking and altered our daily lives. Like other seminal world events before it, like 9/11 or the 2008 Great Recession, COVID-19 has kicked social and economic change into overdrive. And brought forward the prospect of imminent change that might have ordinarily taken years to happen. 

However long it’s going to take, we’ll eventually outlast this virus and come out on the other side. But when the dust settles and the masks come off, things will be different. Right now, with people on lockdown, the companies providing contactless services to their customers are the ones most likely to be big winners. The ones with e-commerce platforms and food delivery services will reap the biggest benefits and these market gains are more than likely to endure.

Working remotely is now the norm. And Pivot is no different. 

As any designer will tell you though, working remotely can be a little daunting, particularly when you’re just getting used to it. You may feel isolated and a little disconnected. Not like the group energy you’re used to in the studio as a member of the creative team. This can be a concern at the kick-off of client projects when you are looking to be moved and inspired for the creative journey. 

What’s equally clear is that we are heading towards a post-COVID era. This pandemic is going to change our world and the way we work in it. Businesses of all kinds will be changing and we’re going to need to pivot along with them. 

Of course, some things will never change. Informed Design is our signature strategic approach. Pivot’s research-based approach is about connecting us to our users and shaping what we do. It’s our roadmap for jumping into the project subjects and creating solutions. But in the current climate, and when we get to the other side of this, we’ll need to look at things a little differently. There will need to be adjustments to our research methods so that we can interact with our subjects effectively and align insights with design thinking. 

So, beyond WFH and adapting our creative process to these new realities, we should also focus our energies on the fundamentals. These are such things as a core design practice, collaboration and communication. These are all timeless elements crucial to great design.

Core design practice – Cardinal design research and design methodology never change. Wherever it’s practised, priority should always be given to honing these essential skills. Technologies and work locations may change over time, but expertise will always be critical.

Collaboration – No tool will ever make you a better designer, but the methods in your toolkit will help you improve workflow, enhance your creative process and sharpen your collaborative skills, especially when working remotely. 

Communication – The key to working remotely. Communication gives expression to the thoughts and feelings behind the design and dictates the value of collaboration for everyone in the creative process. Good insights can get lost when there is a lack of communication. And sharing your work effectively, particularly in a remote setting, ensures you make a real contribution to the project and the design solution. 

Working remotely has arrived. The Pivot Design team is successfully “pivoting” for home advantage by continuing to do what we do best: Practise Informed Design, get the results we’re looking for and provide our clients with what they need. Solutions for strengthening their product through the medium of strategic user experience.

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