Making Medical Information Easy to Digest with Illustration & Animation

CLIENT

Canadian Digestive Health Foundation

SERVICES

Qualitative Research

Personas

Moodboards

Script Development

Storyboarding

Visual Design

Motion Graphics

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Challenge

The Canadian Digestive Health Foundation (CDHF) supports the millions of Canadians who suffer from digestive disorders. The CDHF wanted to launch video series to educate Canadians about the human microbiome — an exciting new area of research in the field of digestive health and medicine.

Since this is a relatively new area of research, the CDHF wanted their video series to target a specific audience, namely women in caregiver roles, to educate them about the importance of a healthy microbiome. Healthcare providers could also use the videos to teach their patients about this emerging topic.

Solution

With fun illustrations the concept of “your microbiome as your superheroes” was born.

Pivot’s approach to storytelling included: research, script-writing, storyboarding, illustration, sourcing voice over, and overall concept creation for these intriguing and friendly videos.

Impact

The video series is bright, upbeat and refreshingly kitschy. It conveys information about the human microbiome in a simple, yet comprehensive manner and always relates back to the CDHF brand.

LINKS

See the videos on the CDHF website: Microbiota on the CDHF Website

PRESS

This project has been featured on:

“We celebrate this new educational, easy way of learning about the essential role that the gut flora plays in our overall health.”

Gut Microbiota Worldwatch