Buildling a Digital Brand Presence for Canada's Leading Private Equity Investment Firm
KingSett Capital — Canada’s leading private equity real estate investment firm — had a reputation of delivering forward-thinking results for their clients, however they had little to show for their digital brand presence. Though this was not an immediate threat to the agency — their success comes largely from the exceptional relationships they build with their clients and service providers — it did leave their team feeling a disconnect between their internal brand ideology and public-facing brand presence.
As an already established and successful organization, this project posed a unique design challenge for Pivot. The project goal was not to help them gain awareness and new clients but rather to build a digital brand engagement that is consistent with their brand vision and representative of them as leaders in their field.
Working closely with our partner and brand expert at Instinct Brand Equity, we engaged with the KingSett core leadership team to listen to their needs and understand their pain points. We conducted interviews with their investors, partners, and employees to understand the existing brand impressions and to determine the best way for us to design forward.
Ultimately, our brand research engagement lead to an ongoing relationship with KingSett that included:
- articulating their brand values;
- designing their new digital presence (including social media channels); and
- designing much of their communications collateral including a highly valued booklet — affectionately referred to by employees and partners as their “Little Instruction Book” — which articulates how to live and breathe the KingSett brand values.
Since our initial engagement with KingSett Capital in 2015, they have continued to be humble leaders in their field — winning deals with their exceptional ability to deliver on relationships. Their new digital presence is now a perfect complement to their entire method of operating and their investors, partners, and most of all their employees are please with the results of the partnership with Pivot.
Visit the website to see the new digital presence for yourself: KingSettCapital.com