A Unified Brand System for a Growing Organization
Modern Niagara Group
Brand Identity Design
Modern Niagara Group is one of the largest mechanical contracting groups in Canada. With a rapid growth through the acquisition of smaller companies, they came to Pivot with a need to unify their brand and overarching messaging platform.
We used design research methods to understand then restructure the brand hierarchy to include a nationwide umbrella brand (Modern Niagara Group) and two main divisions: Eastern and Western.
The brand system reinforces Modern Niagara’s existing reputation in the industry while allowing a useful hierarchy for divisions and their sub-brands as well as the endorsement of third-party brands and their differing capabilities.
By ensuring consistency, we have provided the organization with a platform of support as it pursues growth in new business lines and markets.
“Making a change to our brand was a big step for our company to take, but Pivot Design Group’s research-based and collaborative approach made it a very positive and educational experience. Pivot’s process caused us to examine our visual identity for the first time and to fully understand the power that a well-researched and thoughtfully designed identity can have. We are thrilled with our new identity and empowered by having a documented brand system and brand book.”