A Unified Brand System for a Growing Organization

CLIENT

Modern Niagara Group

SERVICES

Qualitative Research

Moodboards

Brand Identity Design

Communication Materials

Website Design

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Challenge

Modern Niagara Group is one of the largest mechanical contracting groups in Canada. With a rapid growth through the acquisition of smaller companies, they came to Pivot with a need to unify their brand and overarching messaging platform.

Solution

We used design research methods to understand then restructure the brand hierarchy to include a nationwide umbrella brand (Modern Niagara Group) and two main divisions: Eastern and Western.

The brand system reinforces Modern Niagara’s existing reputation in the industry while allowing a useful hierarchy for divisions and their sub-brands as well as the endorsement of third-party brands and their differing capabilities.

By ensuring consistency, we have provided the organization with a platform of support as it pursues growth in new business lines and markets.

“Making a change to our brand was a big step for our company to take, but Pivot Design Group’s research-based and collaborative approach made it a very positive and educational experience. Pivot’s process caused us to examine our visual identity for the first time and to fully understand the power that a well-researched and thoughtfully designed identity can have. We are thrilled with our new identity and empowered by having a documented brand system and brand book.”

CEOModern Niagara Group Inc.