Using Gamification to Educate Adults about Recycling

CLIENT

Oxford Properties

SERVICES

Qualitative Research

Information Architecture

Wireframing

Moodboards

Visual Design

App Design & Development

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Challenge

Oxford Properties Group manages and owns office buildings in Toronto. As part of their sustainability mandate, they found that often occupants were mixing up their waste articles (garbage, recycling and organic wastes). So a recycling engagement program was in order.

Using iPads at onsite kiosks in their Toronto buildings, they turned to Pivot to design the gamified app.

Solution

Using the basic premise of “Do you know what can and cannot be recycled in your building?” the game engaged occupants through delightful animations and sounds to sort through garbage and drag recyclable items into the appropriate bin as a test of knowledge but also a means to educate.

Based on our research, we defined the rules and features of the game play as well as the scoring mechanism. We came up with a fun yet professional visual style and overall colour scheme to match the Oxford Properties brand. With the visual style in place, we perfected the game to maximize the user experience in the game play.

Impact

The game proved very popular and the success of the recycling campaign kiosk was extended to additional Oxford buildings throughout the GTA for several years.