We’re excited to announce that we’ve been published in The Magazine of the User Experience Professionals Association!
Many corporate teams rely on one type of logic, which results in a power struggle over whose idea will win instead of fostering a collaborative process. Abductive reasoning uses a combination of UXD methods to help create solutions targeted towards project or user needs. Most importantly, it gives business teams the confidence and strategic insights to better collaborate and innovate, but UX designers must show teams how to utilize it.
View the entire article here or download the PDF.
