We don’t offer services, we navigate complex challenges to create value at every turn.
Making products or services easier to use
Digital tools that are hard to use don't get used. That's the whole problem, stated plainly. We research how real people interact with your product or service, find the points of friction, and redesign the experience so it's clear, intuitive, and worth returning to.
Prenatal Screening Ontario
To introduce a series of new screening tests, Prenatal Screening Ontario (PSO) needed to learn how best to reach a diverse set of underserved audiences — providers and pregnant individuals across urban, rural, and remote Ontario.
Toronto Academic Pain Medicine Institute (TAPMI)
TAPMI is an innovative program that brings together five unique Toronto-based pain management services under one umbrella.
The University of Toronto
The Quality and Innovation Program of the Department of Family and Community Medicine (DFCM) at the University of Toronto developed a prototype web-based dashboard that leveraged de-identified patient data with the goal of helping family physicians in Ontario to identify gaps in care.
Turning complex information into clear experiences
Some decisions carry real weight — a diagnosis, a care pathway, a treatment option. The information people need to make those decisions is often buried, jargon-heavy, or simply not designed for the person receiving it. We fix that.
SickKids HJHS
The Hospital for Sick Children (SickKids) and the global team behind the Hemophilia Joint Health Score (HJHS) were looking to translate their paper-based tool into an electronic application for easy access and more efficient and accurate assessment of patients.
Unity Health Toronto
ALS Canada
ALS Canada came to Pivot to determine how best to provide people living with ALS with the right information at the right time.
Designing new services and products
New programs and services fail most often not because the idea is wrong, but because the experience wasn't designed. We map the full journey — from how people first encounter your service to how they engage with it over time — and build something that works and adds value end to end.
Women’s College Hospital
An 8-week online support group run by the Reproductive Life Stages Program at Women’s College Hospital sought to revamp its brand and program to be mobile-friendly and more inclusive of women and gender-diverse individuals who are parents or co-parents of a baby under one year old.
Creating or refreshing brands
A brand that no longer reflects who you are is working against you. We help organizations get honest about their positioning, clarify what makes them distinct, and build identities that hold up across every touchpoint from a website header to a conference presentation.
Brightshores Research Institute
The newly formed Brightshores Research Institute needed to establish a brand and digital presence and develop a communication strategy to promote their work in rural healthcare innovation.
Roche Canada
Roche Canada had recently initiated and invested in an Artificial Intelligence Centre of Excellence (AICoE) that would be a connecting point for collaboration with the expertise of national AI leaders such as Amii, Mila and the Vector Institute.
NeuPath Health, Inc.
NeuPath Health is Canadas largest network of multidisciplinary acute and chronic pain clinics, delivering category-leading treatment and a blended care model combining in-person visits with virtual care. As the company was expanding its footprint through the acquisition of pain clinics and virtual care technology, it needed to consolidate its websites and develop a new identity to bring all businesses into alignment as one cohesive family of brands.
Have a complex challenge on your plate?
Let's talk. We've been solving them for 25 years.