Envisioning a Digital Presence for a Global Engineering Firm

Envisioning a Digital Presence for a Global Engineering FirmCLIENT Rowan Williams Davies & Irwin Inc. (RWDI) SERVICES Qualitative Research Personas Moodboards Visual Design Website Design Challenge With nearly 45 years of experience, the global consulting engineering firm, RWDI, is well established as a leader in their field. Having recently undergone an extensive rebrand, RWDI looked [...]

An Annual Report shows the value of Partnerships

An Annual Report shows the value of PartnershipsCLIENT George Brown College SERVICES Qualitative Research Moodboards Visual Design Annual Report Design Challenge In 2016, the George Brown College (GBC) annual report needed to reinforce the impression among readers that GBC is an ideal partner to all those involved in supporting student success: industry donors and funders [...]

JournalismIS – A Multi-platform, National Campaign Empowers an Industry

A Multi-platform, National Campaign Empowers an IndustryCLIENT Unifor the Union SERVICES Qualitative Research Personas Moodboards Visual Design Campaign Deployment Challenge Unifor, Canada’s largest private sector union, wanted to raise awareness for the hard work that goes into producing professional journalism. Pivot worked collaboratively with Stratcom, a communications firm, and Unifor to recommend and develop strategic [...]

A Unified Brand System for a Growing Organization

A Unified Brand System for a Growing OrganizationCLIENT Modern Niagara Group SERVICES Qualitative Research Moodboards Brand Identity Design Communication Materials Website Design Challenge Modern Niagara Group is one of the largest mechanical contracting groups in Canada. With a rapid growth through the acquisition of smaller companies, they came to Pivot with a need to unify [...]

A Brand Activation Completes a Major Merger

A Brand Activation Completes a Major MergerCLIENT Morneau Shepell SERVICES Personas Brand Identity Design Visual Design Communication Design Challenge Despite having already merged two years prior, when we arrived on the brand project, Morneau Shepell — a prominent Canadian HR services firm — still looked and functioned like two very distinct companies: Morneau Sobeco and [...]

Using Gamification to Educate Adults about Recycling

Using Gamification to Educate Adults about RecyclingCLIENT Oxford Properties SERVICES Qualitative Research Information Architecture Wireframing Moodboards Visual Design App Design & Development Challenge Oxford Properties Group manages and owns office buildings in Toronto. As part of their sustainability mandate, they found that often occupants were mixing up their waste articles (garbage, recycling and organic wastes). [...]

Designing Accessible Brand Guidelines for an Enterprise Organization

Designing Accessible Brand Guidelines for an Enterprise OrganizationCLIENT OpenText SERVICES Qualitative Research User Interviews Personas Moodboards Visual UI Design Challenge OpenText is an international enterprise software company with more than 3,800 employees and 114 million users worldwide. As a growing global company, it has been a challenge for OpenText to maintain brand consistency across its [...]

Improving the Digital UX for Investment Bankers

Improving the Digital UX for Investment BankersCLIENT Thomson Reuters SERVICES Qualitative Research User Interviews Personas Expert Evaluation Wireframing Interaction Design Challenge During a critical digital brand redesign undertaking, Thomson Reuters wanted to design and launch several financial products for Investment Bankers of all ranks within their new digital product line. Without internal staff on hand, [...]