A Digital Brand Presence Complements the Values of Canada’s Leading Private Equity Investment Firm

Buildling a Digital Brand Presence for Canada's Leading Private Equity Investment FirmCLIENT KingSett Capital SERVICES Qualitative Research Personas Information Architecture Wireframing Moodboards Website Design Communication Design Brand Book Challenge KingSett Capital — Canada’s leading private equity real estate investment firm — had a reputation of delivering forward-thinking results for their clients, however they had little [...]

Design Research leads to better Customer Acquisition

Design Research leads to better Customer AcquisitionCLIENT TD Visa SERVICES Qualitative Research Personas Field Research Information Architecture Wireframing, Moodboards Visual Design App Design & Development Challenge At time-sensitive kiosk locations, TD was struggling with their credit card acquisitions because of issues with a manual, paper-based system to gather sign-ups. Solution Prior to design, Pivot underwent [...]

Improving the Digital UX for Investment Bankers

Improving the Digital UX for Investment BankersCLIENT Thomson Reuters SERVICES Qualitative Research User Interviews Personas Expert Evaluation Wireframing Interaction Design Challenge During a critical digital brand redesign undertaking, Thomson Reuters wanted to design and launch several financial products for Investment Bankers of all ranks within their new digital product line. Without internal staff on hand, [...]