A toolkit to address the intersection of traumatic brain injury and intimate partner violence

A toolkit to address the intersection of traumatic brain injury and intimate partner violenceCLIENT ABI Research Lab, University of Toronto SERVICES Qualitative Research User Personas Journey Mapping Information Architecture Wireframing Visual Design Website Design Development Challenge Every year thousands of Canadian women experience intimate partner violence (IPV) potentially causing disabling permanent traumatic brain injuries (TBI). [...]

Journey Maps Discover Real User Needs to Empower Change

Journey Maps Discover Real User Needs to Empower ChangeCLIENT ALS Society of Canada SERVICES Qualitative Research Personas Stakeholder & User Interviews Journey Mapping Service Design Blueprint Co-Design   Challenge ALS is a disease that affects nerve cells in the brain and spinal cord. As nerve cells are destroyed, muscles begin to weaken which leads to [...]

Making Medical Information Easy to Digest with Illustration & Animation

Making Medical Information Easy to Digest with Illustration & AnimationCLIENT Canadian Digestive Health Foundation SERVICES Qualitative Research Personas Moodboards Script Development Storyboarding Visual Design Motion Graphics Challenge The Canadian Digestive Health Foundation (CDHF) supports the millions of Canadians who suffer from digestive disorders. The CDHF wanted to launch video series to educate Canadians about the [...]

JournalismIS – A Multi-platform, National Campaign Empowers an Industry

A Multi-platform, National Campaign Empowers an IndustryCLIENT Unifor the Union SERVICES Qualitative Research Personas Moodboards Visual Design Campaign Deployment Challenge Unifor, Canada’s largest private sector union, wanted to raise awareness for the hard work that goes into producing professional journalism. Pivot worked collaboratively with Stratcom, a communications firm, and Unifor to recommend and develop strategic [...]

1in3 – Designing Curated Content for an Expert Audience

Designing Curated Content for an Expert HealthCare AudienceCLIENT Canadian Partnership Against Cancer SERVICES Qualitative Research Personas Information Architecture Wireframing Moodboards Brand Identity Design Website Design Infographic Design Challenge The Partnership positions their organization as a thought leader in the cancer space, so they wanted to create an online marketplace that would pull together the latest [...]

Visual Storytelling Articulates an Organizational Strategy

Visual Storytelling Articulates an Organizational StrategyCLIENT Canadian Partnership Against Cancer SERVICES Qualitative Research Personas Moodboards Infographic Design Challenge The Partnership needed explanatory materials to generate interest amongst policy makers and lay people. Their goal was to outline the organization’s objectives and outcomes for the next thirty years. Solution Using a proprietary method of storytelling, we [...]

Unifor – An inclusive name and website for Canada’s largest union

An Inclusive Name and Website for Canada's Largest UnionCLIENT Unifor SERVICES Qualitative Research Personas Information Architecture Wireframing Moodboards Website Design Brand Identity Design Communication Materials Website Design Social Media Design Challenge When the Communications, Energy and Paperworkers Union (CEP) and the Canadian Auto Workers (CAW) merged on Labour Day weekend 2013, Canada’s largest private-sector union [...]

Improved Usability, Design and Marketing for a Tracking App

Improved Usability, Design and Marketing for a Tracking AppCLIENT CDHF - Canadian Digestive Health Foundation SERVICES Qualitative Research Personas Expert Evaluation Information Architecture Wireframing, Moodboards Visual Design App Design & Development Promotional Video Trailer Challenge Tracking data is one thing, but how do you make the data meaningful? And how do you share this information [...]

An Award-winning Guerilla Marketing Campaign to End Hunger

An Award Winning Guerilla Marketing Campaign to End HungerCLIENT Daily Bread Food Bank SERVICES Qualitative Research Moodboards Brand Identity Design Communication Materials Social Media Design Website Design Challenge We worked with the Daily Bread Food Bank (DBFB) to create a guerilla-marketing campaign to reach their goals of: creating curiosity about the campaign driving traffic to [...]