Developing a content strategy that delivers results is not rocket science. However, there is a tiny bit of science involved…if you consider counting a science. But before delving into the depths of how counting can help you develop a smart content strategy, let’s ensure we are speaking the same language. In recent years, the term … Read More
Think of service design as your experience in preparing for and watching a movie. Everything from the hype around the movie trailer, booking tickets in advance, reading box office reviews, seeing the latest tabloid buzz about the lead actors, arriving at the theatre, and finally, watching the movie has an effect on your overall experience. … Read More
We’re excited to announce that we’ve been published in The Magazine of the User Experience Professionals Association! Many corporate teams rely on one type of logic, which results in a power struggle over whose idea will win instead of fostering a collaborative process. Abductive reasoning uses a combination of UXD methods to help create solutions targeted … Read More
The design thinking cycle is a process of continuous improvement. After it is launched, a design can be observed in situ, as it is being used by audiences and users. The design itself becomes the subject of the process, generating ongoing feedback that can be applied to continue to sharpen the saw—to refine the fit … Read More
There’s an old adage that says: “If the only tool you have is a hammer, all you’ll see is nails.” In previous articles, we’ve shown how expansive design thinking makes it possible for a group of stakeholders or team members to see beyond what is already known or believed. As we saw in the last … Read More
In addition to improving business collaboration, a design process can help a business to become more innovative.
In our previous article, we showed how design thinking enhances logic, leading to a broader scope of understanding and therefore better business decisions.
Since about 2004, the concept of “design thinking” as a problem-solving tool has been embraced—and in some cases rejected—by the business world. Both Stanford and the Rotman School of Management offer Design Thinking courses in their business programs. In 2009, Business Week published a list of “promising programs from design and business schools from around … Read More