How a Content Strategy Asks the Right Questions

Informed Design

Developing a content strategy that delivers results is not rocket science. However, there is a tiny bit of science involved…if you consider counting a science. But before delving into the depths of how counting can help you develop a smart content strategy, let’s ensure we are speaking the same language. In recent years, the term … Read More

Service Design: The Future of User Experience?

Informed Design

Think of service design as your experience in preparing for and watching a movie. Everything from the hype around the movie trailer, booking tickets in advance, reading box office reviews, seeing the latest tabloid buzz about the lead actors, arriving at the theatre, and finally, watching the movie has an effect on your overall experience. … Read More

Design as a Strategic Driver of Business: 5-Part Series

Informed Design

Since about 2004, the concept of “design thinking” as a problem-solving tool has been embraced—and in some cases rejected—by the business world. Both Stanford and the Rotman School of Management offer Design Thinking courses in their business programs. In 2009, Business Week published a list of “promising programs from design and business schools from around … Read More