Designer: Generalist or Experientialist?

Informed Design

Designers are generalists. This is a phrase I’ve heard (and used) over and over because it seems to be the most direct way to quickly describe the extensive gathering and learning, discovery process that we go through to understand our clients. Any given day we might find ourselves working on projects with clients from fields … Read More

TGIF! Social Fiction and Katy Perry

Pivot Etc.

It’s Friday and Katy Perry is doing a great job with her new song ‘Last Friday Night (T.G.I.F)’ with the help of her geeky alter-ego, 13-year old Kathy Beth Terry. Using social media platforms, the Kathy Beth character has been constructed to the point where it feels like she truly exists as a real person. … Read More

Announcement: The Limits of What We Know Film Release

News & Events

In 1993, documentary filmmaker Amy Bodman traveled to Zimbabwe ‘to make a film about land as a living entity’. Over the past 8 months, Pivot has worked with Amy to create posters, film title cards, and a DVD package to house the film itself and the extra sequences.

My Savvy Cabby

Informed Design

In a taxi on my way to a morning meeting last week, flipping through the haze of emails on my phone, I heard what sounded like the BBC on the radio. But the stories about Libya and the Ivory Coast sounded as though they were being broadcast in a television (not radio) format. Looking up, … Read More

The iPad-Using Mississauga Mayor Hurricane Hazel

Pivot Etc.

Commonly known as Hurricane Hazel, Mississauga’s mayor Hazel McCallion is celebrating her 90th birthday this week. Nevermind the fact that Hazel has been mayor for over 30 years, or the fact that the city has been debt-free since she was first elected. What’s amazing is the fact that she uses an iPad.

Anti-racism: Directors Speak

News & Events

Directors Speak is a documentary produced by Gail Picco. It follows the lives of five emerging Canadian directors who, in 1999, helped create the largest anti-racism campaign ever produced for television in Canada for the Canadian Race Relations Foundation. Based on interviews with the directors in 1999 and again 2010, it is a story of … Read More

Debt + Tetris = Debtris

Pivot Etc.

We love research and visualizing information so, for us, watching David McCandless’ first “info-mation” for Information is Beautiful is just plain fun. We hope this is the first of many, David!

Pivot on Friends

Pivot Etc.

A friend recently told us how the name ‘Pivot’ reminded her of this clip from Friends. Of course, after having a good long laugh, we had to include it on our etc feed. Enjoy!

A great animated short titled Pivot

Pivot Etc.

Right from the opening credits this short had us hooked. It’s got great visual style and an exciting storyline. This animated short, by filmmakers from the Netherlands, is winner of several awards and is a must watch… of course, we love the title of the film too!