Pivot is very eager to finally publicly announce our involvement with Strategic Communications, the Canadian Auto Workers Union and the Communications, Energy and Paperworks Union of Canada. Over the past several months we have been working side by side with great people to go through our informed design process and create a new name and brand identity for Canada’s largest union. (See the official Press Release.)

The fun doesn’t stop here though! We will continue to work with the Unifor team to roll out the rest of the brand, communications, website and digital media pieces leading up to the Convention date over the labour day weekend.

What is Unifor?

Two great Canadian unions — the Canadian Auto Workers union and the Communications, Energy and Paperworkers Union — are forming a new union with a modern, inclusive approach to serve members better and participate more effectively in our workplaces and communities. Click here for more information about Unifor.

The name and branding for the new union was unveiled May 30. Watch the video we created and scroll down for more photos of the day.

Here’s a little vine of the logo on the red waving flag:

In the wings at the unveiling..!


How many people can say they’ve eaten their logo?
Among tshirts and flags, buttons also made their way around.
In the news, and trending on twitter! #unifor #newunion

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