Solution
We worked with the team at Brock University to create user personas, which helped us determine the best format for the Prodromal Symptoms Screening Scale and the educational pieces.
The Prodromal Symptoms Screening Scale assumed a digital format, a decision based upon the personas informed by the team at Brock. First we worked closely with Dr. O’Keefe-McCarthy to iterate her original 9-question pathway into a comprehensive algorithm that consists of 2 sets of questions and multiple outcomes.
The educational piece took on a few different forms to reach a broad audience. The Prodromal Symptom Screening Scale itself is housed on a site that provides concise information about the study conducted. We also created an infographic in a variety of formats — a poster that can hang in a physician’s office, along with a postcard-sized take-away that clinicians can give to their at-risk patients.
Last, we produced a short educational video about the research conducted by the team at Brock, featuring patients who took part in the study along with the key researchers.