Solution

As part of the Discovery phase, we conducted a persona generation session with family physicians where they articulated some of the barriers to adoption that their colleagues might face. This included things like skepticism about the usefulness of the platform and of the data, a lack of time to actually engage with the tool, and the possible sensitivity physicians might have to being compared to their peers. In addition, they identified that physicians‘ comfort in interpreting graphs varies, so any data visualization would need to be very easy to understand.

With this in mind, we identified the tasks that each persona would need to perform to meet their needs as well as what messaging they might need to assuage their worries, answer common questions, and increase the likelihood of them using the tool. This formed the basis for our information architecture.

From there we created wireframes and visual UI. This included the design of a flexible graph component that could be used across the three dashboards and the many types of visualizations needed to communicate the data. These had the ability to display contextual information about the graph including where the data was drawn from, limitations of the available data or how the data should be interpreted. Each dashboard was designed in such a way that new indicators and graphs could be added as needed.

We also developed a brand for the tool, which included a new name (CareCanvas), word marks for each of the three dashboards, and a colour palette.