Solution

Using our proprietary method of storytelling, PIVOT distilled the info into manageable chunks of content. The final brochure was designed to be used as a fold-out poster to target the Partnership’s target audiences in in-person meetings. As an overarching, strategic storytelling document the piece is used extensively by senior staff in impromptu, 5-minute meetings as well as in lengthier presentations at seminars to national healthcare audiences.

We worked collaboratively with The Partnership from start to finish to determine the optimal way to tell their unique story. With equal emphasis on English and French, the final brochures were produced so that several were “French-up” for French-speaking Canadians and with the English version on the reverse for ease of use. The key information was also adapted to a PowerPoint deck for increased usability across the team.