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Unique Visual Storytelling Articulates an Organizational Strategy

Challenge

The Canadian Partnership Against Cancer (The Partnership) needed explanatory materials to generate interest among policy makers and lay people alike. Their goal was to outline the organization’s objectives and outcomes for the next 30 years.

Solution

Using our proprietary method of storytelling, PIVOT distilled the info into manageable chunks of content. The final brochure was designed to be used as a fold-out poster to target the Partnership’s target audiences in in-person meetings. As an overarching, strategic storytelling document the piece is used extensively by senior staff in impromptu, 5-minute meetings as well as in lengthier presentations at seminars to national healthcare audiences.

We worked collaboratively with The Partnership from start to finish to determine the optimal way to tell their unique story. With equal emphasis on English and French, the final brochures were produced so that several were “French-up” for French-speaking Canadians and with the English version on the reverse for ease of use. The key information was also adapted to a PowerPoint deck for increased usability across the team.


Impact

The Partnership team has been so pleased with the result that they continue to use this visualization as a benchmark for all future Partnership materials and design.

Beyond the functional success of the design, the overall “look and feel” has been adopted by the Partnership’s internal design team to guide the overall direction of the organization’s new brand design.

PIVOT’s thoughtful and strategic approach to the design process brought a great deal of value-add to this project. They took the time to understand our needs and were close collaborators as we worked through marrying content and concept in a way that would resonate with the user. I believe this project was an excellent example of a design process case study at its best. It resulted in a compelling printed piece, widely used by all areas of the organization, to communicate with stakeholders about our organization, what we do, how we do it and why it’s important.”

— Communications Manager, Canadian Partnership Against Cancer