Solution
After conducting in-depth user interviews with both patients and providers, we made content recommendations to the team and redesigned the document as a series of informational booklets which included interactive worksheets and infographics to help patients with their goal setting and lead them towards better behaviour change. Special care was taken to design the booklets as mailers and to incorporate the appropriate look and feel, pace and intention—right down to the illustration styles, typography, and word choices.
Prior to working with us, the HHS team had not considered pacing of the content so that their patients could receive small chunks of information over time. By conducting interviews and creating personas, PIVOT learned from the users, and used design thinking to building a series of user-friendly booklets that highlight relevant information to patients over time. The five distinct mailers became compelling and usable touchpoints that helped people change behaviour and better manage their cardiac rehabilitation.