Solution
PIVOT developed the title “More Than You Expect” to reflect something our research uncovered – many of the services and benefits GBC brings to its partners they wouldn't likely have expected to be something that would be available at a college. We worked closely with a photographer to brainstorm ideas and develop an approach that would communicate this idea, and together were able to bring the concept to life.
PIVOT came up with a unique formatting solution for the Annual Report design. A central insert booklet showcases all of the timeless feature stories about partnerships with the college, and a removable jacket contains time-specific information like statistics, donor lists, and financials to satisfy the use case of being able to easily remove and update the publication for future use.