Process
Because Hasu was already starting with a working prototype, it was important that our design worked with the functionality they had. We started by meeting with their CTO and to get a clear idea of what requirements and limitations we were working with. From there we explored what other companies in the mental health space were doing with their design and their messaging. We compiled this exploration into a Landscape analysis where we identified opportunities for Hasu to take inspiration from other organizations as well as places where they could differentiate themselves.
Informed by our landscape and preliminary work, we created user flows and wireframes for the new Hasu experience. In parallel, we began visual exploration with some moodboards. Hasu already had a logo and a partial colour palette, so we presented two options that extended that palette. In these moodboards we also explored imagery, texture and typography. As so often happens, Hasu liked elements from both moodboards. We combined these into a final visual direction that was then applied to the wireframes.