Challenge
PIVOT began with an audit and review of the previous research and patient-facing educational information that the client team had drafted. At the time, most online infertility information was found to be presented in a very academic style, so the new digital tool would need to present the material with empathy while being helpful, accurate and reliable.
A wide range of topics needed to be covered including medical information, treatment options, and health and wellness support. PIVOT was also tasked with including a peer support chat function in the app design.