Alongside the design and development of the app, we were also tasked with developing a brand identity that would appeal to our target audiences—outdoor enthusiasts and landowners.
To kick off the branding work, we conducted a work session to facilitate a series of creative brainstorming exercises with the Rigel team and to establish the key components for the Brand Foundation.
As part of the branding process, PIVOT developed the name for the app “MyLandPass” (which would later become "LandPass"), the visual identity, and the brand voice all of which would be used together across the app and all other related materials.