Solution
Most visual identities in the space catered towards the futuristic and digital aspects of the theme, so we developed a concept more reflective of the human and connection aspects of the science and research community. The letters forms come together to draw the outline of a brain while the colour palette suggests energy and collaboration in the industry.
In the naming process, we not only drew inspiration from the landscape but also intentionally used a naming technique known as name blending—which combines two or more elements that represent the brand attributes to create something new and unique. PIVOT developed the name and a number of branded items for the event planners to use, including: custom zoom backgrounds, social media assets, digital ads, powerpoint template, letterhead, and logo assets.