Solution

PIVOT began the project by talking to teens and young adults struggling with their sleep, to learn how the app could fit into their daily routines, what products they already used and what they expected from a sleep app. Once a working prototype was designed, we tested it with another round of interviews to ensure our audiences' needs were front and centre.

The final app, Doze, is bold and colourful with playful illustrations designed to engage a younger audience. It centres around the evidence-based Sleep Diary but also includes a summary of users’ progress, learning modules, goal setting, and tips based on their habits. Working closely with Dr. Carney, we developed an algorithm to identify red flags and recognizable sleep issues so the app could respond effectively with appropriate feedback and encouragement.