Solution
 

Pivot Design Group leveraged a user experience design approach to help the client better understand the needs of their customers in the pharmacy. Using their strategic Informed Design process, Pivot engaged with stakeholders, patients, and pharmacists to explore the challenge—how do we speak to people with hypertension if they don’t know they have it?

This journey of discovery included field visits to pharmacies, persona creation to create user archetypes, and persona validation through one-on-one interviews. Some critical learnings also came from the co-design sessions that we facilitated with stakeholders (business leads and pharmacists) to ideate concepts for implementation in the pharmacy space.

Design Concept Focus:
 

To enhance the in-person experience of checking blood pressure while incorporating the pharmacy team as a critical part of hypertension awareness, prevention and management.

Finally, Pivot conducted user testing of “hypertension in the pharmacy” concepts and provided the client with a summary of key findings and recommendations for future implementation of the solution. Deliverables included a storyboarded concept of the experience within a pharmacy and click-thru prototype of a digital experience that we co-created with project stakeholders.