Solution
As Canada’s largest private union, Unifor, like any other brand, needed to establish and maintain both its integrity and communications coast-to-coast-to-coast. We surveyed members and staff as a guide in the strategic naming process. In French, the name “Unifor” joins the words 'unis' (united) and 'fort' (strong). Ultimately Unifor represents, in both languages as a cognate, the core organisational values. It was devised as a fabricated name to be used with bold colours to represent the mass of the union workforce. PIVOT then developed comprehensive brand guidelines and proceeded to direct the website design.
With user research and collaborative work sessions alongside project stakeholders, the national website was designed to be fully accessible by their members and adhering to AODA standards. Each section of the site is colour-coded and responsive design allows the site to be scaled up and down to fit and function well on any screen size. A microsite system was also developed to satisfy the needs of the many Locals across Canada.