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Mapping the ALS Canada Journey Presentation

February 18, 2021 1 minute read

Recently Pivot was asked to speak to a global audience about our Service Design work with ALS Canada. (Learn more about this project on Pivot's ALS case study page.)

About the Service Design Project

Pivot worked closely with ALS Canada to understand the journey of people living with ALS. This was a Service Design and Journey Mapping project involving persona creation, validation (via one-on-one interviews), and service blueprinting.

About the Presentation with ALS Canada

Soon after the completion of our project and presentation of findings to stakeholders at ALS Canada, our research and the project picked up interest in global healthcare circles. Pivot was invited to present the Informed Design process and User-Centered approach at the International Alliance of ALS/MND Associations’ annual Allied Professionals Forum.

See more details and the full project case study here:

Watch the full presentation below:


Iffat Jokhio, RGD
Experience Designer & Researcher

Iffat is a design thinker and doer. She fills her days with building a better understanding of the people she designs for through holistic service design thinking and visual storytelling. She is mom to 2 young kids, a community builder, explorer, and maker. Drop her a hello at

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