“Hungry City” was an advocacy campaign to engage the public to support the Daily Bread Food Bank’s efforts to lobby government to pass anti-poverty legislation. To do so we needed to create awareness of the importance of delivering food security to families across Toronto.
We needed to take the Daily Bread Food Bank’s message of fighting hunger to the streets. Pivot developed a full communications strategy and advocacy campaign to further the client’s ambitious legislative goals. Getting the public onboard was critical.
The campaign design was anchored by a bright colour palette and spray painted style to break through and create a sense of urgency and authenticity. A multifaceted effort, the campaign consisted of Advertising, a website, web banners, bus designs, sidewalk chalking, posters, buttons, bags and collateral to spread the word.