Jeroen Spoelstra
Founder of the Life-Centred Design School and Unbeaten Studio
Jeroen Spoelstra is a designer focused on life-centred design, living with his family in a small village in the Spanish Pyrenees. He has three creative projects underway: Unbeaten Studio, the Life-Centred Design School and a mountain bike guiding company. His mission is to help creative professionals transition away from human-centred design to life-centred design and give a new voice to biological ecosystems and non-user communities that, to this point, have been silent in the design process.
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Spoelstra’s design journey began near Amsterdam, in the Netherlands, as a product designer with an interest in sustainability and the social side of design, mainly from the urban perspective. Moving south to Spain, his perspective changed to nature and the rural environment, surrounded by a rich culture and history, and the need to give a design voice to underrepresented communities.
“I felt I wanted to do something for these communities,” he says. With that, his definition of life-centred design (LCD) began to evolve. Away from product design and UX design, LCD grew out of an approach that was actionable and holistic. The dream was to move away from creating commercial value for a single end-user toward creating value for nature, local communities and local economies.
Another defining feature of LCD was the speed of working. As a product designer for a single user, projects were design sprints oblivious of the world around you. By contrast, the LCD world is a slow walk, where you can take the time to see the value of nature and the communities around you. It demands a more holistic approach. LCD is “less design sprints and more design walks,” he says. The idea really resonates with people who ask how they can slow down and change their way of working.
Selected Q&A
LCD represents a new way of transforming our climate-negative behaviours to climate-positive behaviours. Designing ourselves out of the situation and supporting actions to promote long-lasting behavioural change.
Q. A vast majority of design people don’t think this way. How do we find projects using this method?
A. There are several ways to apply this. For one thing, you can create your own persona to include in your design process and the ecosystem of the project. As designers, we have the opportunity not just to design specifically but also to create the design spaces, and be open to listening, observing and hearing better futures.
Q. For those of us who are still “sprinting,” do you have any suggestions for transitioning to life-centred design?
A. Certainly, this is not a time to pause as there is a lot of work to be done. We should be prepared to teach this approach and enable people to hear it. If they are ready to hear it, we should be prepared to translate and allow people to become comfortable with it.
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Things are changing slowly. Right now, there are too many UX designers out there, so the question is, “how do we pivot those designers over to life-centered design”?