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Envisioning a Digital Presence for a Global Engineering Firm

With nearly 45 years of experience, RWDI, a global consulting engineering firm, had recently undergone an extensive rebrand and was looking for a website upgrade that would be a digital extension of its new brand and effectively communicate its leadership and expertise to potential clients and partners.

Challenge

The site should highlight their talented team, showcase their work, and succinctly summarize their expertise and services. With a huge amount of content and documented projects spanning their entire 45-year history on view, a significant challenge lay in structuring the information architecture so that site visitors could easily navigate and explore the material.

The website also needed to communicate the innovative nature of the organization effectively, as defined by its new tagline: “redefining possible,” and accurately portray RWDI as an established leader in its field, incorporating thought leadership, company culture and career development material.

Solution

After a comprehensive Discovery phase, PIVOT reviewed the new brand guidelines and investigated how the website design would be an extension of the new brand, reflecting the company's level of sophistication, organizational culture and values, while appealing to their target audiences. We designed the site to be largely image-driven to balance the large amount of content and showcase their impressive body of work.

RWDI’s new website more accurately represents the organization as a global player and thought leader in its field. It is flexible enough to meet an array of different needs — both external and internal — with a content management system RWDI staff can access for updates. With an intuitive navigation system for all users, the site ensures no potential business opportunity is wasted and the RWDI team can concentrate on “redefining possible” for their clients.

Impact

As the organization evolves, PIVOT continues to work with their team to ensure the website is an accurate representation of RWDI's values, structure, expertise and service offerings.

The Pivot team did a fantastic job! They are very talented, and we were extremely pleased with the informed design process and end result!”

— Vice President, Strategic Initiatives and Principal, RWDI