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Your world made
better by design.

Your world
made better
by design.

Pivot’s Informed Design process helps organizations turn complexity into clarity, creating digital products, services, and experiences that strengthen outcomes, improve solutions, and deliver lasting impact for people and systems.

See our work

Our Expertise

For over 25+ years, healthcare and wellness organizations have turned to Pivot to deliver patient-centric, innovative and sustainable solutions that work.
Pivot helps healthcare organizations reimagine patient and provider experiences. Our Informed Design™ process—rooted in research, empathy, and systems thinking—delivers solutions that improve outcomes and drive lasting change.
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Informed Design

Curiosity informs our process.

Before we can provide solutions, we need to learn about you. Learn about your audience. We need to understand your business objectives, brand values, long-term goals, pain points, and other key aspects, so we can help you achieve these goals. We need to understand the audience’s perspectives, motivations, and the context in which they exist. 

By eliminating the guesswork and using data to inform our decisions, we drive business value and client success. We call this Informed Design.

Our design research practice is guided by core principles that ensure our approach is ethical, human-centered, and innovative. These principles shape our research process and help us deliver meaningful insights and solutions.
 

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Have a complex challenge on your plate?

Pivot’s Informed Design process is built for organizations tackling uncertainty. Let’s connect and see how we can design solutions for you that strengthen and deliver value.

Let's get connected!

We design digital experiences that work in the real world. Pivot blends research, systems thinking, and UX expertise to create interactions and services that feel seamless, human, and genuinely valuable.

User Experience Design (UXD)
We design products and services with the complete user experience in mind, using empathy to look beyond usability and function to consider all the relevant contexts of each individual interaction.

We design exceptional user experiences by taking the time to understand real people in real-world scenarios. Before we think about aesthetics, we seek to understand the humans in front of a product. We ask you the right questions; questions that enable us to get a clear look at your audience and the contexts in which they interact with your product. Understanding users’ behaviours and motivations can make the critical difference between success and failure.

Creativity plays a crucial role in extending our thinking and fostering innovation in user experience design, allowing us to push boundaries and deliver unique solutions. We also recognize that individual taste and aesthetic sensibilities play a significant role in shaping user experience design decisions, ensuring that our solutions resonate on a personal level.

PIVOT translates research insights into digital products that delight users and provide a solid ROI for our clients. See how PIVOT can take you down the path to inspired design and quality design solutions realized through a user-centric approach with the ability to take your user experience to the next level.

Tactics & Outcomes
  • Website Design
  • Web & Mobile Applications
  • Native Software Applications
  • Interactive Prototypes
  • Wireframes
  • Information Architecture
  • User Research & Validation
  • User Flows & Journey Maps
  • Experience Maps
  • Usability Testing & Reports
  • Competitive Analysis
  • Analytics Audit

Services are systems. We map the people, processes, and technologies within them to uncover barriers, surface opportunities, and co-create better experiences that last.

Service Design
Service Design identifies areas of friction and opportunity in your service flow to inform program development, service and interaction design upgrades, improve employee and customer experience, and more.

The most fundamental difference between Service Design and UX Design is the nature of the design problem that we are trying to solve. A service is typically made up of many different touch points, such as a website or a mobile app. While UX Designers are typically tasked with solving problems that are confined to these individual touch points, Service Designers look at the entire end-to-end service experience. They focus on understanding and shaping how all touch points work together, and what a user is thinking, feeling, and experiencing at each stage of the journey. Service designers don’t just consider the perspective of the end user, but also those responsible for delivering the service.

Making is a core part of our collaborative and innovative service design process, enabling teams to prototype, test, and refine ideas together for more human-centered and impactful solutions.

Tactics & Outcomes
  • Service Blueprints
  • Journey Maps
  • Future State Mapping
  • Ecosystem Diagrams
  • Stakeholder Worksessions
  • Concept Design
  • Field Research & Observation
  • Concept Testing & Validation
User Experience Design (UXD)
We design products and services with the complete user experience in mind, using empathy to look beyond usability and function to consider all the relevant contexts of each individual interaction.

We design exceptional user experiences by taking the time to understand real people in real-world scenarios. Before we think about aesthetics, we seek to understand the humans in front of a product. We ask you the right questions; questions that enable us to get a clear look at your audience and the contexts in which they interact with your product. Understanding users’ behaviours and motivations can make the critical difference between success and failure.

Creativity plays a crucial role in extending our thinking and fostering innovation in user experience design, allowing us to push boundaries and deliver unique solutions. We also recognize that individual taste and aesthetic sensibilities play a significant role in shaping user experience design decisions, ensuring that our solutions resonate on a personal level.

PIVOT translates research insights into digital products that delight users and provide a solid ROI for our clients. See how PIVOT can take you down the path to inspired design and quality design solutions realized through a user-centric approach with the ability to take your user experience to the next level.

Tactics & Outcomes
  • Website Design
  • Web & Mobile Applications
  • Native Software Applications
  • Interactive Prototypes
  • Wireframes
  • Information Architecture
  • User Research & Validation
  • User Flows & Journey Maps
  • Experience Maps
  • Usability Testing & Reports
  • Competitive Analysis
  • Analytics Audit
Service Design
Service Design identifies areas of friction and opportunity in your service flow to inform program development, service and interaction design upgrades, improve employee and customer experience, and more.

The most fundamental difference between Service Design and UX Design is the nature of the design problem that we are trying to solve. A service is typically made up of many different touch points, such as a website or a mobile app. While UX Designers are typically tasked with solving problems that are confined to these individual touch points, Service Designers look at the entire end-to-end service experience. They focus on understanding and shaping how all touch points work together, and what a user is thinking, feeling, and experiencing at each stage of the journey. Service designers don’t just consider the perspective of the end user, but also those responsible for delivering the service.

Making is a core part of our collaborative and innovative service design process, enabling teams to prototype, test, and refine ideas together for more human-centered and impactful solutions.

Tactics & Outcomes
  • Service Blueprints
  • Journey Maps
  • Future State Mapping
  • Ecosystem Diagrams
  • Stakeholder Worksessions
  • Concept Design
  • Field Research & Observation
  • Concept Testing & Validation

Partnership

Bringing people together to share ideas and inspire new thinking.

This PIVOT initiative is a thought leadership event platform for diverse design professionals looking to share experiences, express points of view and explore new avenues for design solutions to improve the quality of our everyday life. 

Our agency's thought leadership practice fosters collaboration and knowledge sharing within the community. The principles that guide our work ensure that innovation is rooted in ethical, human-centered, and responsible design practices.

Upcoming Event
AI & Human-Centered Design
November 19, 2025
Guest Speakers:
Learn more